Services

Taupō Freelance Writer

Taupō Journalist and Search Engine Whiz

My typical workday includes creating content for release to the news media or to social media, arranging interviews with media and brand spokespeople, crafting a communication campaign, and speechwriting.

On any given day I could be drafting news releases and writing content for news, working with the media to drum up attention, arranging interviews for brand spokespeople, designing communications campaigns, speechwriting, advising during a crisis, staying abreast with trends in media public relations and influencer marketing, or advising on internal communications.

My specialty is working with small to medium sized Taupō businesses to carry out their advertising and communications work, advance their media and social media profile, and help with content marketing.

My speciality knowledge is in farming, the environment, subdivisions, urban design and planning, and outdoor adventures.

Taupō Business Communication

communication, Social Media Marketing, and Digital Communication

Based in the centre of the North Island, I have a range of business communication services to forge a unified corporate message for your company.

Key to effective business communications is sending consistent messages right throughout the business, from stakeholders to employees and the general public, to demonstrate coherence and credibility.

Developing a key opinion leader within your business is something I can help with. Ever thought about being a thought leader, but just not confident about generating the content? People perk up and take notice when a businessperson expresses sentiment over an issue that affects us all. Why? Going off topic adds interest to an individual and their company, and shows humanity.

A key opinion leader can lean on me for advice when it comes to effective communication with the media.

Local Search Engine Marketing Taupō

Taupō Small business SEO

Improve your online marketing to Taupō customers in three steps. 1) Identify the keywords that relate to your business. This tells you what your potential customers type into google when they are trying to find a product or service. 2) Use these keywords to fill out the meta data section of your website. 3) Let the Google search engine know your website exists so people can find it when they search. 4) Get some directory listings that matter, such as Google Business Profile, TripAdvisor, Google Maps.

Next Level SEO

E-commerce and business in a highly competitive market can measurably improve their online rankings in three steps. 1) Use Google Search Console and Google Analytics and other tools to get details about what’s going on. 2) Fix problems with page loading speed, crawl errors (Google looking but not finding a page), and not showing up properly on mobile phones. 3) Create links and backlinks with complimentary websites to boost credibility with the Google algorithm. Just like in real life, the right connections matter!

Content Writing for Taupō Business

Writing for Search Engines

It’s a powerful thing when two disciplines combine to attract the target audience with relevant keywords, and to then engage the audience with interesting content. Content writing for search engines is my specialty. All content can be optimised – from websites to social media posts, to directory listings to stories published in the mainstream media or by other businesses / agencies.

Writing for Media

Finding out what makes people tick is a never ending source of fascination. I had the privilege of writing about people and event in the Taupō District when working as a journalist for community newspaper the Taupō & Tūrangi Herald.

Would you like your business to feature in a story in the mainstream media? Talk to me about writing a story to pitch to radio/newspaper/digital print.

Digital Personality

What Google Says About You

When you type your name into Google are the results are fair reflection of who you are or where you are at? If you have suffered misfortune or share the same name as a more well known (or famous) person then the incorrect image can be hard to shake. When the dust has settled you may want to build a new online presence or repair your online reputation. This is achieved by creating relevant new content about you, to simply push the old stuff off the first page of Google, and maybe even off the second page. More about this as I work with my first few clients (including me!).

Taupō Media Training

Be Confident Have Style

Does your business under-share their news with the general public? This is surprisingly common. In-house communications and shareholder reporting can be time consuming, and this leads to an uncoordinated approach to communicating with your local community.

Constraints on what you can say leads to the organisation taking the easy option and saying nothing, or saying the same thing over and again. Communicating with the public is also time consuming and you want to pick an angle that will appeal editors who are flooded with unsolicited content.

I have worked with several Taupō leaders who wanted tips on how to improve the public image or their organisation. In my experience there are two main differences between communicating with the public and communicating with stakeholders. Firstly, the public don’t have an in-depth knowledge of your topic and really just want an outline, secondly, the public are looking for a feeling of connection with you as the leader and welcome an opinion from you on a topical subject. This is your chance to let a bit of personality shine through.

Crisis management

Keep Calm & Carry On

Things are going swimmingly, then suddenly they are not. Time is of the essence, and you need to respond now.

If you find yourself thinking “when will this end?” or “how do we stop this?” then ask me for a fresh perspective. I can’t promise turning a PR disaster into a PR win, but can offer a way forward that involves a change for the better.