Pahi Coastal Walk launches By Rachel Canning Newly launched is the Pahi Coastal Walk, a three day catered coastal walk on a privately owned farm in the Coromandel Peninsula. Co-owner Cath Ward asked Tangata Media to do the search engine optimisation (SEO) of the website. Step one, identify the keywords. No easy task when search …
By Rachel Canning You are a relatively new business and your name needs to do a better job reflecting what your business does or sells. So obviously, you just go and buy a new domain name and bung it in and away you go. This is what one of my clients did to me recently, …
Organic vs Paid By Rachel Canning There are many different options to promoting your business online. Eventually you will come across the terms ‘organic’ advertising versus ‘paid’ advertising. Paid advertising is when your business appears at the top of a Google search for a specific keyword, and there is a little icon saying ‘Ad’ to …
Doing a Collab By Rachel Canning Doing a collab is about working together with non competitors who have the same customers as you. You both offer different products and possibly but not necessarily all working in the same industry. Here are two examples: Someone selling men’s skincare and hair products sets up a free demonstration …
By Rachel Canning Intuitively knowing that in-built search engine marketing was a good idea for his new website, local fishing guide Chris Brennan was happy to take some branding advice from Tangata Media’s Rachel Canning. Working with Korio web developer Kim Manunui, Chris now has a brand spanking new SquareSpace website that has a brand name …
E-commerce Is Killing It By Rachel Canning Are online sales the new normal for retailers? Anecdotal evidence suggests e-commerce is caning it at the moment. However with a six week lag in publication of statistics we will have to wait until August to see how consumers were spending their money in July. In ordinary times, …
Off The Ground SEO for $359-$719 By Rachel Canning Search engine marketing option for small to medium sized business from $359 to $719. Four components, you choose what you need. 1) Create a Google Business Profile. 2) Identify key words. 3) Search engine optimisation of six pages on your website. 4) 1.5 hour one-on-one education …
Who are your Friends? By Rachel Canning Who’s who? And who cares? Google cares and so anyone who wants their website to show up on Google should care as well. Small business owners I meet with have commonly been down the track of buying Google adwords. It works, but is expensive and it doesn’t feel …
By Rachel Canning Taupō business. need a hand getting your e-commerce website up and running? I have the capacity for one more client. My online marketing business, Tangata Media, works with small to medium size business to your boost your digital assets. Many people used the lockdown period to set up an online selling function …
Lakeman Brewing Co, search engine marketing By Rachel Canning Lakeman Brewing Co have a beautiful website with amazing graphics from Martin Day from Brandco, but had very little search engine presence. Tangata Media researched the key words relevant for their Taupō craft beer making business and optimised each page of their website. Now potential buyers …